Writer | Editor | Et Cetera
Greetings, my name is johnbreneman.com, but you can call me John Breneman for short. Writer since birth. Genetically wired to bring high levels of creativity to everything I do.
John Breneman | Career Highlights
Newspaper journalism – Portsmouth Herald, Boston Herald, Cambridge Chronicle: reporter | editor | Sunday columnist | headline writer | page designer | editorialist | mentor. Here’s the scoop on my newspaper career.
Copywriting – digital agency marketing copywriter | senior editor | email marketer | strategist | student. Duties include serving as senior editor of 8-person copywriting team. Specialties include combining art of storytelling with science digital marketing.
Writing and editing copy on the following topics continues to expand my understanding of how the world works: Artificial Intelligence | Technology Entrepreneurship | Data Science | Cybersecurity | Digital Transformation | Brandstorming | eCommerce | Customer Relationship Building | Leadership Training | Remote Teaching |Private Aviation | Third Party Logistics | Health Informatics | Industrial Robotics | Emotional Intelligence | UX | 5G | The Internet of Thingamabobs (IoT) | and much much more.
Recent learning adventures include: helping a leading U.S. university launch six new online master’s degree programs (including artificial intelligence, data science and technology entrepreneurship) and website storytelling to help launch the world’s next great jazz and blues club.
One of my specialties is bringing an unusually high level of creativity to all kinds of fun and serious projects. For example, my niece Zoe’s commencement from Emerson College would have been held in May 2020 … but along came COVID-19. So I made her a special online graduation congratulation video … and awarded her an honorary triple Ph.D. from my make-believe institution of higher learning – Triple Action University.
“Scrub Your Hands and Cross Your Fingers” is a coronavirus rap I did during the early daze of COVID.
Triple Action News anchor Reid Page delivers blistering wordplay on income inequality and the global economy.
“I Sold a Piece of My Childhood Today” is from a live storytelling event called Long Story Short.
My HQ: Portsmouth, NH
This article about my hometown’s rich and colorful history turned out to be one of my favorite stories ever, so I am posting it here — along with some other writing about our historic little city by the Piscataqua River.
In 2019, I also enjoyed the privilege of serving as editorial director for the sold-out TEDxPortsmouth event at The Music Hall. (The photo at the top, by Keith Tharp, is me backstage at The Music Hall filing this TEDx story on deadline for the local paper.)
Triple Action Studios
Triple Action Technology
Triple Action Publishing
Triple Action Sports
How I Used Inbound Marketing to Land My Dream Job
I pursued my passion for writing (locally and in Boston) by interviewing and telling the stories of business and nonprofit executives; academic leaders; politicians; entertainment and sports figures; thought leaders, influence shapers and everyday people from all walks of life.
I discovered and explored my love of graphic design, sharpening my eye for how to integrate high-impact visuals with top-notch copy. Always with the clock ticking toward the next edition. Headlines on deadline.
Stop the presses !!
Shriveling Newspaper Industry Forces Midcareer Reinvention as Copywriting/Editing Specialist at High-Energy Digital Agency.
Reinventing myself as a senior marketing copywriter has been an exhilarating, ongoing learning curve. I love learning about the work of our clients, helping them craft their message and communicate it to the world. And I love discovering how the art of copywriting integrates with the science of digital marketing to create opportunity and action.
Blogging [Worst] Practices
Yes, “Blogging WORST Practices” … creativity is strongly encouraged at Vital.
A Few writing samples
– John Breneman
Or maybe this was a scene from our screen test for an Alfred Hitchcock movie that we were going to star in called “The Baby Who Knew Too Much.”
The casting director said I exhibited tremendous emotional range for an infant, but Hitchcock and I had to part ways due to “creative differences.”
